Friday, April 22, 2011

New SolidWorks logo... a sign of the times?

(C) DS SolidWorks
Dassault Systemes has recently unveiled the new logo for SolidWorks. While curiously unheralded, this new logo speaks aptly about the product in terms of its joint relationship within the array of global business products managed by DS.  So it is not surprising then that the similarity in font among the products is readily apparent.
For years now, SolidWorks users as a community have displayed a large measure of confidence, support, and appreciation in the product, which is the tangible result of effective leadership and capable programmers.   Not to be overlooked is also the genuine interest ascribed by the VAR's with whom we interact with routinely.  First impressions aside however, new logo initiatives oftentimes indicate well thought executive efforts toward presenting a fresh, new approach to forthcoming product and marketing strategy.

Of course, many corporate business initiatives are designed to foster a dependecy on a product.  That is how a global business thrives, and to a humorous extent may even explain our relegation to the term "user"!  If the past is any indication of the future, then SolidWorks users should continue to see and experience a remarkable product tailored to their needs, along with integrated file management choice that meets and exceeds our expectations.  The business challenge for DS is to retain that well earned reputation of being a trustworthy corporate citizen, while walking the fine line of investor / user expectations.

Yes, it will certainly be interesting to see what the future holds for SolidWorks!